03.07.24 | 16:11 PM
VML: 未来消费者报告
该全球报告调查了18个国际市场的31,000多名消费者,为品牌研究线上商业与消费者购物行为提供了无与伦比的独特视角。
BY VML
本文转载自VML。转载目的在于传递更多信息,并不代表本平台赞同其观点或对其真实性负责。对于原报告中的任何版权问题,请与原作者或版权方联系。本平台对转载内容保留修改和删除的权利。如需了解更多信息,请访问原报告来源网站。

报告前言:
 
We have now entered an era which we can call “post-COVID-19”, but much of the collateral damage remains, with the scars in retail still present. And while we might have hoped that being post-pandemic would have coincided with a sense of peace and harmony, it feels like the world is in even greater turmoil than before – be that because of the war in Ukraine, other growing geo-political tensions, inflation, or the cost-of-living crisis…

So, how is this all affecting the way consumers shop online, and what does it mean for brands, retailers and marketp

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