03.06.24 | 16:27 PM
VML: 奢侈品牌2024十大趋势
对于奢侈品牌来说,更多的渠道可能意味着更多的失败机会。或者至少无法满足客户对高端、一致体验的期望。但奢侈品消费者更青睐灵活的全渠道选择。例如,他们想在网上购买之前亲自尝试,或者在店内购买之前进行网上研究。
BY VML
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报告前言:
 
For luxury brands, more channels can just feel like more chances to fail. Or at least, to fall short of their customers’ expectations for high-end, consistent experiences.
 
But luxury consumers favour flexible omni-channel options. They want to try in-person before they buy online for example, or research online before they buy in-store.

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