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报告前言：
Five years ago, we took a more literal approach to the “future” aspect. We carried out our first extensive study into the opinions and attitudes of Generation Alpha, those ‘trailblazers of tomorrow’ aged six to 16. It’s here we turn our attention once again. Sure, under 16s might not be fully independent consumers in their own right. But we believe their insights are invaluable in gaining a watertight perspective on what ‘the future of commerce’ might look like.
For one, don’t let a lack of direct purchasing power fool you. Mediated through their parents, kids’ influence on commerce shouldn’t be underestimated.
报告前言：
It’s our business to keep ahead of future consumer habits. Every year, we publish the “Future Shopper” report, a deep dive into that very subject based on an extensive survey of the main players themselves – consumers.
Five years ago, we took a more literal approach to the “future” aspect. We carried out our first extensive study into the opinions and attitudes of Generation Alpha, those ‘trailblazers of tomorrow’ aged six to 16. It’s here we turn our attention once again. Sure, under 16s might not be fully independent consumers in their own right. But we believe their insights are invaluable in gaining a watertight perspective on what ‘the future of commerce’ might look like.
For one, don’t let a lack of direct purchasing power fool you. Mediated through their parents, kids’ influence on commerce shouldn’t be underestimated.
