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Culture is a set of values, conventions and social practices that help people feel connected to themselves and their community. Brands can invest in culture, give culture a platform, amplify culture, partner with culture, and elevate culture. But brands do not create culture, people do. How do we know? Anthropology is the study of humanity, related cultures, societies, linguistics and other human interests. Anthropologist estimate that people began creating culture at least 300,000 years ago when they started to move across
geographies and away from centralized norms. New geographies meant new experiences, ways of living and even exposure to new technology that allowed them to mix and remix culture.
