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We live in an age when every scroll, click and swipe generates a lasting digital footprint. The realm of marketing and media is evolving by the minute, and brands rise and fall with viral trends. Here, strategies mutate at a rapid pace, and the distinction between consumers and creators becomes blurred.
This interconnected world of media is a space in which businesses fiercely compete for attention, relevance and conversions in ways that would have been unthinkable even a few years ago. This digital world is expanding in size, complexity and relevance.
